watermark logo

How Data is Making Hits and Changing the Music Industry

13 Views
Sunny Obinna
2
Published on 26 Sep 2019 / In Entertainment

How did Trippie Redd go from a virtual unknown to stardom? What took Logic from cult success to an artist who fills arenas? How do labels identify the superstars of tomorrow?

The answers to questions like these have traditionally involved factors like touring, endless promo runs, and lucky breaks. But now, artists and the labels that build their careers are finding a new way to move up the ranks: data.

Numbers and analysis have long been powerful tools in the music business (think of album sales, BDS counts of radio spins, and the Billboard charts that crunch those numbers). But with more of music consumption becoming digital, there is an ever-increasing amount of information available. Increasingly, numbers are being used to discover potential breakout songs, help advance artists’ careers, and even to determine the sound of the music itself.

Subscribe to Complex News for More: http://goo.gl/PJeLOl

Check out more of Complex here:
http://www.complex.com
https://twitter.com/Complex
https://www.facebook.com/complex
https://www.instagram.com/complex/
https://plus.google.com/+complex/

COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.

Show more
0 Comments sort Sort By

Facebook Comments