The social network Twitter has officially launched its first ad subscription tool called “Promote Mode”. It gives users access to a feature that can automatically promote their tweets and profiles into non-followers timelines. Now that it’s available to the public, more people who don’t have the means, the know-how or the time to launch ad campaigns of their own can pay $99 per month for the service.
Promote Mode is primarily a mobile feature users can readily access through the Twitter app’s menu drawer. It’s where they can see all the numbers that matter, including how many followers they’ve gained and the number of people who saw their tweets and visited their profiles. On desktop, users can access the feature and those metrics through social media software Sprout Social.