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American musician & Entrepreneur will.i.am goes into corporate computing market.

– I.am+, the tech startup founded by pop star and entrepreneur will.i.am, has raised $117 million in venture funding, the company told Reuters on Monday as it announced its entry into the corporate computing market with a voice assistant for customer service called Omega.

Just like many other celebrities and athletes including Jessica Alba, Ashton Kutcher and Joe Montana who have made their way into the tech sector through investments and their own startups, most have tended to focus on consumer technology.

“I wanted to create something that allows us to do many things,” said will.i.am, founder and chief executive of the company, in a telephone interview with Reuters. “There’s so much you can do with a voice platform.”

Will.i.am said customer support is just the start of Omega. The plan is to use the technology to build several more enterprise voice AI products.

“One of those things is handling hundreds of thousands of customers’ inquiries about their data plans simultaneously,” will.i.am said. “If it can do that, your imagination’s the limit.”

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